WHAT IS BRANDING?
In a world where consumers rapidly expect seamless experiences across a staggering display of platforms and channels, there are plenty of things that may go wrong.
Branding is the visual identity for any business and if done properly provides your business, not just a name and logo but a voice that encourages consumer awareness of your brand. Nowadays, “old-fashioned” branding hasn’t been quite off the grid, business today need various tools to cement their real-world presence. Once you have started your business or created your first product or service, building a meaningful brand should be your topmost priority.
Branding refines everything about what you do, who you are, and why they should learn more about you into a singular yet memorable essence that makes people to continuously remember and associate with your brand. Most of us engage with the larger world through the lens of internet, this makes it imperative for the brands to reach their target audience and convert one-time visitor/users into long-term loyalists.
HOW AFTERR MEDIA HELPS YOU TO ESTABLISH SUCCESSFUL BRANDING?
Today, a well-thought-out brand strategy is not only about the name or dashing logo, but about to make sure that the communications are consistent across multiple channels, such as ads, digital, website, etc.
Be it the savviest tech product or a simple cookie you get around your neighborhood shop or even you – everything is a brand. This is why, We make brands just better than the best!
Creating branding strategies, building a brand identity from the ground up, rebranding, target the right people to communicate your story consistently – we do everything! Let’s put you on the map!
We would go all the way to help you, but only if it was not already in our reach.
BUILD BRAND IDENTITY
Brand Identity is the set of various creative elements including name, logo, design, color themes and many more that is created to broadcast values, purpose and the right image to its consumer. Even a simple symbol or logo can convey the best possible meaningful associations that resonate the world over.
We create a name with a meaningful story, a brand message that is poetic to eyes of our audience, a strong brand line that acts as a unifying force across marketing channels.
Think of your favorite brand. What is so great about it? Is it Quality? Affordable prices? Or their Customer Service?
Let’s dig deeper. Does your brand really “understands” you and align with your personal values?
Well, this suggests that your favorite brand has done pretty good job of building their brand image.
In simple words, Brand Image is a set of beliefs, ideas, perceptions, and impressions that a person holds. It means you don’t fully control how each visitor or customer will perceive your brand.
When we have drilled down and laid the foundation of your brand identity, we ramp up your brand image by giving brands an Emotional Competitive Advantage and a unique seamless translation across the
brand assets that make brands distinctive, stand apart from their competitors, and drives sustainable growth.
BETTER WAY TO MAP BRAND STRATEGY & POSITIONING
Every business is a brand, but your success is rooted when your brand resonates with your clients, customers, and audiences. Simply stated, building your brand builds your business a success.
You require an effective brand strategy that does that and we’re experts at creating one for you.
First, we will study all the information that we have learned in our Discovery Session and Brand Audit. Then we will create a custom mix of brand attributes, purpose, values, mission, brand narrative, key messages, and creative direction, designed just for your brand.
The strategy will be presented to you. Until we are all in agreement, we will craft, and revise. Then it is time for us to execute into creative ideas and bring your brand to life.
GLOW UP YOU VISUAL IDENTITY
Making your brand not only recognizable but distinguishable in the era of product similarity and mistaken corporate identity is one of the important traits. That’s the reason your visual identity is a crucial aspect when it comes to building a meaningful and strong brand.
Visual Identity is so effective at communication that an unintentional wrong message can have dire consequences. Your potential customer will have no reason to give a visually unimpressive brand the benefit of the doubt so it’s up to the brand to earn that kind of trust.
To compel and qualified calls-to-action, it is imperative that your ideas, design, and visuals are breakthroughs and connect emotionally with the target audience. From Logos, Color Palettes, Imagery to Brand’s voice, we amp up your image, delivering amazing customer experience.
CUSTOMER JOURNEY MAPPING
When you are thinking from a Business point of view or a Customer point of view, it’s super easy to quantify the value of your products and services, but it all boils down to what Customers experience in a vivid manner. A Customer Journey may seem simple, but it is very complex as the customer’s expectations are undergoing major transformations from time-to-time.
In simple words, Customer Journey Mapping is all about mapping out various customer journeys across many different buyer personas while interacting with your brand. Rather than just understanding at a part of a transaction or experience, the customer journey documents the full experience of being a customer. We understand the pressure you feel to deliver results and we are here to assist you in this journey.
From gaining awareness to actual investment, we help you identify guiding values, strategies, and different CTA strategies that will outline the Customer Journey of your brand in detail. This helps to devise a plan and develop content that ensures the customer’s path to sales and retention.
If you are ready to rally the troops, we are here to help you!